Description

Johnson County is one of the most dynamic economies in the Midwest, and tourism is playing a major role in that growth. 

From world-class sporting events to a thriving hospitality sector, our region is becoming an increasingly important destination for visitors, businesses, and major events. Now is the time to take stock of where we stand and where we’re headed. 

Join us for the inaugural Johnson County State of Tourism, a data-forward and candid look at the visitor economy shaping our region’s future. 

What to Expect 

• The latest JoCo visitor spending data and tourism trends 
• Perspectives from county leaders, JCCC, and regional destination marketing organizations 
• A look at major tourism drivers and insights from nationally recognized industry experts from Destinations International, Tourism Economics and Sports ETA 
• A forward-looking discussion on opportunities, priorities, and next steps for JoCo’s visitor economy 

This event brings together leaders across tourism, hospitality, education, business, and local government to better understand the forces driving visitor activity and how Johnson County can continue building on its momentum.

More information: https://www.jccc.edu/midwest-trust-center/events/2026-2027/state-of-tourism.html